Toyota Retains its Value Better than Any Other Brand

2013 Toyota Avalon

Buying a new vehicle is a major investment, and no one wants to lose money on their investment. According to Edmunds.com, Toyota has the best retained value of any non-luxury brand. Additionally, many Toyota models available at Limbaugh Toyota in Birmingham have the best retained value in their individual classes.

Savvy car shoppers need to know a vehicle’s resale value to make the best choice in buying or leasing a car. A high retained value maximizes the trade-in or resale worth whenever the owner decides to make a change. Even lessees should consider retained value, as it factors into monthly payments. A smart purchase today means more cash in your pocket in the future.

To determine who earns a Best Retained Value Award, Edmunds.com considers which brands and models have the highest projected private party residual value 5 years after its launch, assuming the vehicle is driven 15,000 miles per year. This value is expressed as a percentage of the vehicle’s average True Market Value. Toyota, as a brand, beat closest competitors Subaru, GMC, and Honda in the non-luxury division with a projected 52.4% residual value after 5 years. Acura, which won the luxury division, was only calculated to have a 46.9% residual value.

Several Toyota models won their individual categories, as well. In the Large Car division, the Toyota Avalon beat the Chevy Impala and Buick Lacrosse. The Toyota Highlander won the Midsize Crossover SUV category, over the Subaru Outback and GMC Terrain. Toyota trucks really shined, with the midsize Toyota Tacoma besting the GMC Canyon and the large Toyota Tundra winning over the Ford F-150 and GMC Sierra 1500.

Buy a vehicle that will serve you today and benefit you in the future. Choose the brand that retains its value the best at Limbaugh Toyota in Birmingham, Alabama.

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